home > Economics papers > The Exploration of Mobile Communications Business Model in the 3G and B3G Period
http://www.economics-papers.com/?p=77855?Abstract? Spectrum is the basic of mobile communications industry and the carrier of the mobile communications service. Be similar to land and oil, spectrum is rare and important strategic resource. With mobile communications industry rapid development and the ?mobile, broadband and multi-media? trends in the evolution of mobile communications ,and applications expansion to radio, television, aviation, transportation and other areas, the demand for spectrum resources grows rapidly, spectrum resource is becoming increasingly scarce. Therefore, the mobile communications business model should have good spectrum economic character. That is, spectrum resource should be rational and effective used, in order to obtain the largest revenue from each Hz of frequency.In recent years mobile communications industry grows rapidly and technology upgrade is fast, the applications become increasingly wide and the demands become increasingly strong. The mobile communications market and operators? revenue keeps steady and rapid growth every year. In the past 1G and 2G period, operators adopt public-oriented and personal consumer applications business model, and this business model success with the industry?s rapid growth.In the coming 3G and B3G period, developing data services and promoting the value of ARPU is operators? primary strategy. With the broadband service scale promotion and the average bandwidth for per user substantial growth, the frequency resource scarcity and the system bandwidth limited problem will be highlighted. At the same time, compared with the narrowband service, broadband service occupied much more bandwidth and spectrum economic dropped significantly. This may leads to operators? revenue stop growing or even decrease. After using new technologies, system capacity increased, broadband services can be supported, but the benefits are less. It violates the original intention that is through the using new technologies to increase revenue, and pose a serious constraint on industry?s healthy, stable and sustainable development.This situation?s primarily source is about public users. As consumers, they care prices and can?t accept high price that matches broadband services? bandwidth. Therefore in the new period, it is necessary take appropriate innovation on the existing business model to maintain operators? revenue steady and rapid growth.This paper presents new business model which takes industry informationization as one of the industry?s future development direction. It will enhance the mobile communications? spectrum economy, increase operators? revenue. What?s more important, it can help to transform traditional industries and integrate information technology and industry production, optimize industry operating processes and improve production efficiency, and ultimately gain more revenue. Mobile communications? function in the country?s economic development will be expand to the entire industry, and then increase industry?s growth rate and enhance industry?s growth quality. In addition, it helps to transform the traditional growth model that mainly depends on the labor and capital to rely on technological upgrading, boosting economic growth transformation and core competitiveness improvement.At the same time, the thesis put forward the following recommendations for mobile communication?s future development: low price for narrowband services to encourage the public users use more such services; high price for broadband services to encourage the industry users use more such services. The public market, industry market forms the pattern that contains public information and industry information. Public network and private network support the public information and industry information of common development. Eventually mobile communication is enabled to promote industrial progress and service the public, achieving economic revenue and social benefit?s both improvements.
http://www.economics-papers.com/?p=77855Category: Economics papers economics
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