Creative ways to market online for your business - Jat Media Web ...

Over 80% of the United States population classify as internet users. This is a staggering percentage when put into perspective. By taking advantage of the internet for marketing and exposure, could theoretically give you access to over 250 million Americans. Never in the entire history of the world has a business had the opportunity for such mass exposure vs. low cost. With all this possible exposure, what are creative, low cost ways to maximize your chances for marketing success? We?ll list a few methods to get you started.

Search Engine Optimization (SEO)

You can leverage SEO to increase your website?s ranking within popular search engines like Google, Bing, etc. There are different types of SEO, organic, and PPC.

- Organic SEO ? Your websites natural ranking position within search engine rankings for particular keywords. People refer to this as your website SERPS. The trick is to rank organically for your keywords locally.

- Paid per click (PPC) SEO ? This method of SEO involves a campaign with the search engine you?re trying to rank for. PPC campaigns consist of you selecting keywords and bidding with the search engine company to show your ad or website link when a user types that keyword in the search engine. Every time a search user clicks on your ad or link the search engine will charge you an amount. This amount is calculated on the amount of traffic and competition for the keyword.

Email campaigns

You can create a workflow on your website to collect email through form submissions and other creative techniques. For every submission you add the new email address to your email marketing campaign list. You then use this list to send out marketing emails. These emails consist of images and HTML code that allow the user to click on an offer and be directed to your online business offering.

Social Media

Given the tremendous popularity of Facebook and Twitter, these mediums give you the opportunity for mass exposure to targeted audiences. You can market your business through fan pages, check in, and tweets. You also have the option to market through these social media advertising programs. These programs allow you to serve ads to a targeted demographic. Social media marketing also ties in heavily with viral marketing.

Local forums & online newspapers

You?re local area will most likely have online communities & forums dedicated to that location. These websites are excellent places to advertise locally with forums posts, threads, and ads.

Viral Marketing

This form of online marketing sparks the most excitement and exposure possibilities. When your marketing campaign goes viral it can lead to millions of hits/views in a relatively short amount of time. A great example of viral marketing is creating an out of this world video or song that will invoke viewers to share with their social networks & friends. We saw a recent great example of this marketing technique on YouTube. It was a video of a vacuum sucking up a large fire pit. This video was shared over a million times, but the genius in the video, was the brand maker of the vacuum could clearly be seen on the vacuum. This form of marketing is also known as link bait.

High traffic websites

This technique is pretty self explanatory. Find a high traffic website and purchase ad space or some other marketing deal on the high exposure website.

Guest blog writing

Guest writing is a great way to market your business online. You can guest write on a very popular website that relates to your industry. Offer great advice and provide a link back to your business at the bottom of the blog post. The website you wrote for, receives great content from an industry expert, and you receive free exposure.

Deal websites

Websites like Groupon offer businesses the opportunity to market themselves online to a high number of possible users; the only catch is you are offering your service at a much discounted rate. You have to be careful with deal websites, because sometimes your deal can be purchased hundreds of times in one sitting. If your deal doesn?t offer sufficient margin then you could deal yourself right out of business.

Only a launching point..

These are just a few different examples of various creative online marketing techniques. These techniques are only the tip of the iceberg of possible techniques. Breakout your thinking cap and take advantage of the internet for your business, it could lead to much higher leads, conversions, and best of all revenue.

Jeff Taylor
Jat Media
http://jatmedia.com
support@jatmedia.com

Source: http://jatmedia.com/creative-ways-to-market-online-for-your-business/

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