Cosmetology school, also known as beauty school, is a great place to learn the ins and outs of hair care. You?ll learn how to style hair, cut hair, color hair, and take care of hair. You?ll also learn a few other things; but what you won?t learn is how to market your business so that you have clients in your chair. The key to being a successful hair stylist is having clients; and the key to having clients is having a great marketing plan! Here are 3 tips to help you get a great marketing plan.
Send Direct Mailers & Emails ? Include Special Discount
Who have you informed about your new career choice? Do your friends and family members know? All of them? If you haven?t informed everyone that you know that you are the newest and best hair stylist in town and that you are now accepting clients, then consider this the first step in your marketing plan. Send your contact list an email or a postcard of your services, location, appointment hours and be sure to include a special friends and family discount for their first appointment!
To start getting traction with people you don?t know, try sending a postcard in the mail to residents living in the zip code of and zip codes surrounding your location. Be sure to include your salon?s name address, appointment hours, and professional services that you offer. And don?t forget to include a special discount of some kind.
Community Periodical Ad ? Church Bulletins, School Flyers
Advertising can be very expensive if it?s not targeted to the right audience. If targeted to the right audience, it can be cost effective and successful. This is why it is advisable to place advertisements in local neighborhood circulars. Schools, churches, and organizations in the local neighborhood generally have a newsletter or bulletin that go out to residents. This would be a great way to advertise to your local community and get the word out about your business.
The Benefit of Referrals
The most important and best marketing activity that you can participate in is referrals. Referral business is the best kind because you don?t have to pay for it. By doing great work and encouraging your clients to tell others about you, you will end up getting more business without really having to pay for it. And what?s more, people generally do business with people they are referred to. So if you come highly recommended by your clients, you will definitely get business.
To give your clients an extra incentive to refer customers to you, consider giving them a coupon to bring a friend with them. Perhaps you give them 50% off of their style, or buy one get one free. Whatever you decide to do, make sure the offer is enticing and that your service is stellar. As a result, not only will your line be wrapped around the door, but it will stay that way long after your special offer is over.
In addition, you could consider giving each client of yours 3 coupons for a free hair style to give to their 3 closest friends or family members.
Marketing yourself as a hair stylist is critical to your success. Clients aren?t just going to find you; you have to help them. By using these 3 marketing clients are sure to find you!
You can leave a response, or trackback from your own site.Leave a Reply
You must be logged in to post a comment.
Source: http://www.bschool-investext.com/beauty-salon-marketing-3-tips-to-get-more-bodies-in-your-chair/
love hewitt new ipad solar flare joseph kony 2012 arian foster dennis kucinich apple ipad
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.